Opening of the Museum of Promotional Articles

The MoMA impresses in New York. During Europe's leading trade fair for the promotional products industry, MoPA, the Museum of Promotional Articles, will be attracting attention in Düsseldorf from 9 to 11 January 2024. The pop-up exhibition will open on the evening of 8 January as part of an exclusive vernissage in Hall 10. 

In 2024, the promotional products trade fair PSI, together with Cybergroup International, will open one of the largest galleries of its kind in Hall 10 of the Düsseldorf Exhibition Centre. Under the motto "Tradition meets Transformation", the globally researched collection will show on 170 square metres on all three days of the event how the promotional product came about, where it originated, what its original purpose was and what the future of this marketing instrument could look like.

Offerings, election campaigns, advertising, branding and employee recruitment and retention: in eleven interactive room installations and in an adjoining shop, PSI visitors will travel through the history of the promotional product. Each room represents the development of individual product worlds, from their general creation to their first use in the world of advertising.

We would like to invite you to the exclusive opening of the special exhibition on the eve of the PSI trade fair:

Monday, 8 January 2024, 7 p.m.

Hall 10, Düsseldorf Exhibition Centre

Journalists must register in order to attend. If you are interested, please send an e-mail to [email protected].

About RX:

RX has set itself the task of promoting business for individuals, communities and organisations. By combining data with digital products RX makes 400 events in 22 countries and 42 industries even more attractive. RX forms part of RELX, a global supplier of data-based analysis and decision-making tools for professional and business customers. www.rxglobal.com

Press Contact:

Julia Bernert

Content & PR Manager
[email protected]

For all personal designations, the chosen form applies equally to all genders and gender identities.